Design Thinking

From what I’ve discovered so far, design thinking is a fairly new concept. I have been following the CEO of IDEO Tim Brown. He seems to have some good thoughts about design thinking, he also has a book called “Change by Design.” He says, to take what you know about the world and the choices you already have is one way to solve problems and come up with ideas, but to discover new ideas, be creative and innovative, you have to add new choices to the drawing board. Essentially, design thinking is the process to come up with solution to problems to improve everyday life, not just a solution to a certain problem. Design thinkers use empathy to look at who the audience is and how to make things more user friendly. Its different from scientific problem solving, where the focus is more on the problems. Instead, if we look at understanding who we are solving the problems for and coming up with a cost effective solution especially designed for the audience, then we have successfully found a solution that will serve for a longer period of time, more people and it will be easier to manage, cutting cost for future generations. Basically, putting oneself in the shoes of another to feel the environment first hand and designing a solution that would make things easier, faster, and inspiring is the most effective way of solving a problem.


3 thoughts on “Design Thinking

  1. Interesting to know about what is design thinking in that view. Basic on what you wrote I can tell that design thinking is to think a solution that is unique which no one else thought about it.

  2. Tim Brown does a very good job explaining what design thinking is and how important it is to have different points of view by using an example that mentions how the contents page of a book is one way to look at the design of a book and having a flowchart content page as another way to look at design. I’m not sure of when design thinking was first used, but the idea of design thinking is actually decades old and it’s similar to systems thinking in Peter Senge’s terms in that its naming an approach to understanding and solving problems. My sources also say that The term itself emerged in the 80’s with the rise of human-centered design.

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